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Usman Farooq is an experienced analytics and digital marketing professional with a diverse background in various roles across multiple companies. Currently serving as an Analytics specialist at Public Mobile since December 2023, Usman also co-founded Spectacokids, focusing on personalized ABA therapy for children. As the Principal Consultant at Usmanfarooq.com, Usman provides strategic consultation in analytics, SEO, and paid marketing, assisting clients with human resource development and management. Previously, Usman held significant positions at TELUS, Toys"R"Us Canada, Pethealth Inc., Walmart eCommerce, Postmedia Network Inc., Konrad Group, and Aaj TV, showcasing expertise in e-commerce analytics, data implementation, and digital marketing strategies. Usman holds a Bachelor’s Degree in Business/Commerce from Karachi University.