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Joy Lona has a strong background in business development, media sales, and account management. Joy has served as the Associate Director of Business Development and Strategic Partnerships at Heluna Health since December 2021. Prior to that, they worked as the Director of Agency Solutions at James G. Elliott Co., Inc. from April 2015 to April 2020. From January 2010 to December 2014, they held the role of Director of Integrated Media at AMG/PARADE. Joy also has experience as a Senior Media Strategist at MediaCom from January 2002 to December 2005 and as a Media Strategist at Initiative from January 1996 to December 1998. Throughout their career, they have demonstrated expertise in developing strategic partnerships, selling custom media solutions, and executing successful advertising and marketing campaigns.

Joy Lona holds a Bachelor of Arts degree in Communications with an emphasis on Marketing/Sales from California State University, Northridge. Joy has also obtained additional certifications in various areas. In May 2021, Joy completed "The Three Pillars of Effective Leadership" course from LinkedIn. In October 2021, they acquired the certification "Foundations: Data, Data, Everywhere" from Google. Lastly, in April 2022, Joy completed the course "High Performance Collaboration: Leadership, Teamwork and Negotiation" at Northwestern University.