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Bill Gentry has a strong background in the firearms industry, with experience in sales, marketing, and customer service. Bill worked as the Vice President of Sales and Marketing at PTR Industries in 2023 and as the Vice President of Sales at Bushmaster Firearms from 2022 to 2023. Prior to that, they served as the Vice President of Sales, Marketing, and Customer Service at Kalashnikov USA from 2018 to 2021. Before that, they were the President of Kodiak Wholesale Distribution from 2012 to 2018 and President/Chief Operating Officer at Cobra Firearms from 2006 to 2018.

Bill Gentry attended Washington State University from 1999 to 2001, where they earned a Bachelor's degree in Business Administration and Management, with a focus on Business Law. In addition, they studied Digital Marketing Analytics at the MIT Sloan School of Management, although the dates of attendance are not provided.