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Dan Ferguson has over 10 years of experience in the media and advertising industry. Dan currently holds the position of Head of Content Europe & Asia Pacific at Ptarmigan Media, where they lead a team of content professionals and manages client work for global financial services brands. Prior to their current role, Dan worked as a Director at Relevate Media and as a Partner at New Romans, where they focused on content strategy, creation, and marketing. Dan also has experience as the Founder and Director of Client Services at Social Ally Pty Ltd, where they launched a real-time web-socket advertising solution and worked with major corporate, media, and agency clients. Dan also served as the Head of Sales, Asia Pacific at SHOWDOWN, where they developed and implemented business development strategies and established strategic partnerships with agencies, brands, and vendors.

Dan Ferguson completed a Graduate Certificate in Sustainability and Climate Policy at Curtin University from 2019 to 2020. Prior to that, they obtained a Bachelor of Arts degree from the University of Canberra from 1998 to 2001.