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Didid Charisma is currently the Head of Marketing at PT Yili Indonesia Dairy (Yili Group). Prior to this role, Didid held positions such as Senior Brand Manager at PT Santos Jaya Abadi (Kapal Api Global), Brand Manager at Mondelēz International, and Brand Manager at PT. Mayora Indah Tbk. Didid also has experience as an Assistant Brand Manager at Nestlé and as a Management Trainee at PT Bank Danamon Indonesia, Tbk. With a Bachelor's degree in International Relations and Affairs from Universitas Gadjah Mada, Didid has a strong background in brand management and marketing.