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Ridho Yunandar is a seasoned professional with expertise in media strategy and development. As a Senior Media Strategist at PT Yamaha Indonesia Motor Mfg since March 2015, Ridho is responsible for defining the advertising needs of Yamaha Motor Brands and managing media placements across traditional and digital channels. Prior to this role, Ridho served as a Learning and Development Specialist at Pertamina Hulu Energi ONWJ Ltd from February 2013 to February 2014, focusing on data analysis, library automation, and training monitoring. Ridho holds a Bachelor's degree in Marketing/Marketing Management from the University of Indonesia and a Diploma in Library and Information Science from the same institution.