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David is Chief Operating Officer - Power Systems & Marketing Services where he leads operational management and development in the Power Systems and Rental & Used Equipment in all locations Pan-Indonesia, as well as providing centralized marketing services for all industries, including Customer Experience (CX), Marketing Communication, and Marketing & Sales Support.

Prior to that, he served as the Chief Marketing Officer in 2016 – March 2021 and has more than 20 years of extensive Sales & Marketing experience in several key industries. Most of his career was spent within a multinational fast moving consumer goods (FMCG) company, PT Unilever Indonesia, with last position as the Marketing Director for one of its business unit. He also has an extensive marketing experience within the Financial Industry, where he was the Executive Vice President at Bank Tabungan Pensiunan Nasional (BTPN) and his most recent position was the Country Head of Marketing and Branding for ANZ Bank Indonesia.

David has an undergraduate Accounting degree from the University of Padjadjaran. He also holds an Executive Program certification from INSEAD Singapore.