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IM Vita Madya Rina is an experienced sales and business development professional with a background in managing regional accounts and driving customer satisfaction across various industries. Currently serving as the Modern Trade Sales Manager at PT. Pinus Merah Abadi since January 2024, IM Vita Madya Rina excels in building long-term relationships with key customers and implementing sales strategies in the Greater Surabaya and East Java regions. Prior roles include Business Development Manager at PT Meraki Lestari Indonesia, Regional City Manager and Fresh City Manager at Ula, Commercial Lead, National Key Account Specialist, and Commercial Specialist at TaniHub, and Brand Activation Specialist at HAI.LT. Educational background includes a Bachelor's degree in Social Science and Communication Science from Universitas Atma Jaya Yogyakarta and studies at Handong Global University.