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Hendrik Gunawan serves as the Chief Executive Officer of PT Lautan Natural Krimerindo, holding this position since May 2010, where leadership focuses on innovation and cost leadership through an ambidextrous philosophy. As an inventor of FiberCreme, Hendrik is responsible for patent registration in Indonesia and worldwide. Previous roles include Executive Director at PT Lautan Natural Krimerindo, where Hendrik established corporate systems and strategic blueprints. Prior to this, Hendrik held various positions at PT Lautan Luas Tbk, including Director of Business Development and Acting Marketing Manager, overseeing operations and regional growth. Educational credentials include multiple certificates from Harvard Business School Online and an Executive Program in Digital Marketing Strategies from Northwestern University, complemented by a Master's in Marketing Management from Universitas Airlangga and a Bachelor's in Chemical Engineering from Universitas Surabaya.