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Rasyid Verdianto is an experienced digital marketing professional currently serving as a Performance Marketing Specialist at PT Erlangga Edi Laboratories (ERELA) since August 2022, focusing on ad preparation, execution, and optimization across multiple platforms including TikTok, Meta, Google, Shopee, and Tokopedia. Rasyid's background includes a self-employed role as a Researcher in Digital Marketing from February to July 2022, where skills in website development, SEO optimization, and various digital marketing strategies were honed. Prior to this, Rasyid worked as a Digital Marketing Executive at Optify Indonesia from October 2019 to January 2022, where responsibilities included SEO strategy development and campaign management. Earlier career experiences include web development, illustrating a robust technical foundation. Rasyid holds bachelor's degrees in Geology/Geophysics from Institut Teknologi Nasional (ITN) Yogyakarta and Chemical Engineering from Universitas Pembangunan Nasional Veteran Yogyakarta.