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Fiertra Cahya is an experienced professional in product and business development, specializing in technology adoption, change management, and strategic business initiatives. Currently serving PT. EIKON Technology, responsibilities encompass creating business strategies, go-to-market plans, and sales initiatives. Prior roles include Associate Director at PT Karlin Mastrindo, where management of sales and restructuring initiatives occurred, and Cloud Technology Manager at PT Multipolar Technology Tbk, leading cloud solutions and achieving significant growth metrics. Previous positions at IBM and HP involved business development and marketing strategy, contributing to substantial revenue increases and market leadership. Fiertra holds a Bachelor's degree in Computer/Information Technology Administration and Management from Universitas Gunadarma.