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Prima Diani has a diverse work experience in various roles related to marketing and communications. Prima is currently working as the Head of Marketing Communications at PT. Centrepark Citra Corpora, where they are responsible for digital marketing strategy, press releases, social media management, and B2B campaign strategies. Prior to this, they served as the Google Maps Platform Account Manager at Terralogiq, the Head of Marketing Communications at PT Exel integrasi solusindo, and in a marketing role at Mitra Integrasi Informatika, PT. Prima also has experience as the Head of Marketing Communications at PT. Duro Industri Indonesia, and as a Public Relations Intern at Bank Indonesia. Prima started their career as a Production Assistant Intern at TRANS TV and later worked as a News Anchor at antara TV.

Prima Diani attended Universitas Andalas from 2013 to 2018, where they obtained a Bachelor of Communication degree in the field of study Komunikasi, Umum.