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Sara Gil Alvera is an experienced social media strategist and communications professional with a diverse background in political communication, media management, and audience engagement. Currently serving as the Coordinadora de redes sociales for PSOE since November 2022, responsibilities include developing and implementing political communication strategies across multiple social media platforms. Previously held roles include Directora de Redes Sociales y Participación at Prensa Ibérica, where audience development strategies for various digital media were a focus, and social media management positions at Mediaset España and El Plural. Sara has a strong foundation in data analysis, crisis management, and content creation, supported by a Master’s in Communication from Universidad Camilo José Cela and additional qualifications in event planning and journalism.