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Lisa Rigby currently serves as a Veterinary Sales Practice Consultant at PSIvet, where the focus is on enhancing profitability and clinical outcomes for independent veterinary practices. Prior experience includes roles as a Territory Manager at Multi Radiance Medical, where engaging proposals were crafted to support laser therapy equipment sales, and as a Veterinary Aftercare Consultant at Regency, educating staff on aftercare business benefits. Rigby managed sales planning as a Territory Manager at Covetrus, driving revenue for animal health products and consulting solutions. Beginning their career as a Certified Veterinary Technician at Animal Medical Specialists, Rigby developed expertise in client communication, emergency medicine, and patient care. Rigby holds an Associate of Science degree in Animal Health from Bel-Rea Institute of Animal Technology.