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Karen Thomson

Marketing Data Planning Manager at Prudential

Karen Thomson is a seasoned marketing professional with extensive experience at Prudential Assurance, serving as Marketing Data Planning Manager since March 2017. In this role, Karen has been instrumental in ensuring compliance with GDPR regulations, overseeing the development of fair collection notices, managing updates across marketing assets, and coordinating reconsent mailings. Prior to this position, Karen held various key roles within Prudential Assurance from 1998 to 2017, including Business Development Manager, where the focus was on lead generation for Prudential Financial Planning, and Customer Experience and Strategy Manager, where initiatives were centered on enhancing customer offerings and strategies. Additionally, Karen was responsible for corporate pensions retention as Customer Development Manager, managing a team in Mumbai, and began as Senior Campaign Manager. Karen holds a postgraduate degree in Direct and Interactive Marketing from Edinburgh Napier University.

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