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Phuong Tien Minh is the Chief Executive Officer at Prudential Vietnam Assurance Private Ltd. since June 2020, where a personal goal aligns with the company's mission. Prior experience includes serving as the Country Head of Retail, Wealth, and Personal Banking at HSBC from April 2019 to May 2020, becoming the first Vietnamese in this role, and managing the retail banking business to meet customers' financial needs. Previously, at Prudential from April 2016 to April 2019, Phuong held dual roles as Chief Marketing Officer and Chief Distribution Officer, focusing on enhancing awareness of life insurance among Vietnamese consumers. From April 2015 to April 2016, Phuong was the Director of Product Strategy and Development at Vietnam International Bank, contributing to the restructuring of the retail business. In a prior tenure at HSBC from April 2005 to January 2015, Phuong managed various roles, prioritizing sustainable customer growth and satisfaction.