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Lisa Mahaffey is a seasoned marketing professional with extensive experience in institutional strategic marketing and brand management. Currently serving as Vice President of Institutional Strategic Marketing at Prudential Financial since March 2020, Mahaffey leads B2B marketing acquisitions and retention strategies, driving communications across multiple product lines. Prior roles include Head of Institutional Marketing at MetLife, Director of Marketing Acquisition at Vonage, and various positions at AXA US, where Mahaffey managed advertising strategies and marketing functions. Mahaffey's educational background includes a BA in English from King's College and an MBA in Marketing from Montclair State University.