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Asia Giles is an accomplished creative leader with extensive experience in the marketing and advertising industry. Currently serving as a CHIEF member at Chief since March 2023, Asia previously held the role of Vice President and Creative Director at Prudential Financial, where leadership encompassed diverse multimedia initiatives tailored for various audiences. Previous notable positions include Creative Director at Blast Radius, Group Creative Director at MRY and Renegade, and Associate Creative Director at Tribal DDB, with a strong focus on digital marketing and brand experiences. Asia's innovative contributions were recognized early in a career as a Digital Creative Specialist at Yahoo, achieving a groundbreaking feat with the first-ever "LIVE" banner on the internet. Asia holds a BFA in Advertising and Design from the School of Visual Arts, obtained between 1989 and 1993.