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Aoife Doherty serves as a Senior Marketing Manager for Entertainment at Prudential Center, where responsibilities include marketing high-profile concerts and events, enhancing brand engagement through innovative fan activations, and managing email communications. Prior experience includes a role as a Marketing Manager at Universal Music Group, where Aoife developed successful marketing strategies for artists, facilitated strong relationships within the industry, and achieved notable accolades such as Grammy nominations. Aoife began a career in music marketing with roles at The End Records, including Social Media Manager, and led The Craic Fest as Festival Director. Educational credentials include a Master of Arts in American Literature and a Bachelor of Arts in English and Philosophy from University College Dublin.