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Arif Budiman Enuch is a seasoned professional in product marketing and channel activation, currently serving as a Product Marketing & Channel Activation Manager at Prudential Indonesia since July 2024. Prior experience includes a significant tenure at Allianz Life from September 2013 to July 2024, where Arif held roles as Product Marketing Manager and Product Marketing Assistant Manager, focusing on the development and launch of life and health insurance products. Arif's career began in financial services with positions at HSBC as a Personal Relationship Manager and Service Relation Officer, along with earlier roles at Bank Danamon Indonesia and various graphic design positions. Arif holds a Bachelor's Degree in Communication Management from Universitas Padjadjaran and an Associate's Degree in Hotel Management from the Institution For Hotel Education IHRA.