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Greta Serrin serves as the Communications Director at the California Manufacturers & Technology Association (CMTA) since December 2022, overseeing internal and external communications, social media strategies, and digital content production to enhance engagement among California's manufacturers. Previously, Greta held the position of Communications Manager at CMTA, collaborating with various departments to promote the manufacturing industry. In addition to work at CMTA, Greta has been an Assembly Delegate and New Pros Committee Chair for the PRSA California Capital Chapter, focused on connecting emerging PR professionals in Sacramento. Past experience includes digital media production at KCRA 3 & My58 Television, where content generation significantly increased social media followers, and various roles in news production and reporting at KTXL FOX40 News, KOMU 8, and KBIA 91.3 FM. Greta holds a Bachelor of Arts in Convergence Journalism from the University of Missouri-Columbia and has contributed to media education through workshops at the Reynolds Journalism Institute.