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Based in New York, Alex is a recognized pioneer in the practical application of behavioral science to shopper marketing in order to help clients develop consumer experiences that drive business growth. Prior to his role as CEO of Behaviorally, where he has been the chief architect of the agency’s purpose, services, and brand promise, Alex served as global CEO of PRS IN VIVO, having joined the firm in October 2018.

Before joining PRS IN VIVO, Alex spent a decade building System1 Research (formerly BrainJuicer). Latterly, leading clients facing teams across 14 global offices as well as serving as an Executive Director of the System1 Group PLC Board. Alex’s career began at Kantar Millward Brown working in both the UK and US.

Alex is acknowledged as an industry thought leader and a regular contributor to industry events as an advocate for the power of consumer insights to fuel commercial growth.