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Liam Herlihy is an accomplished media professional with extensive experience in the advertising and marketing sectors. Currently serving as Senior Media Manager at Proximo Spirits since May 2019, Herlihy has previously held senior positions such as VP, Associate Managing Director at Horizon Media, and Director of Integrated Strategy at Hearts & Science, focusing on P&G. Prior roles include Associate Director at MediaVest, where responsibilities encompassed connections planning and strategy, as well as a Manager in Research & Analytics positions for major clients such as Comcast NBCUniversal and Microsoft. Herlihy started the career as a Media Analyst at Accenture Interactive and gained foundational experience as a Media Planner at Mindshare. Herlihy holds a Bachelor of Arts in Intercultural Studies for Business from Wofford College.