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JJ Emru is a Senior Brand Manager at Proximo Spirits, overseeing the Gran Centenario Tequila & 400 Conejos Mezcal brands. Prior to this role, JJ worked as an Integrated Marketing Manager at Danone, where they led brand equity and integrated marketing efforts for a $300M yogurt brand. JJ also has experience in brand management at companies like Purpose and Movements.org, as well as in human rights NGOs like Freedom House. With an MBA from NYU Stern and a background in International Relations, JJ brings a diverse skill set to their roles in marketing, brand management, and social impact.