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Adam Binder is a seasoned professional in Salesforce architecture and implementation, currently serving as a Salesforce Solutions Architect at Proximity since January 2022. In this role, Adam specializes in deploying a Salesforce-based retail super app, guiding businesses through pre-sales demos, discovery workshops, and the design of customized customer journeys, while overseeing system integrations. Prior to this position, Adam excelled as a Salesforce Consultant at Airband Community Internet, managing a range of Salesforce products, and as Business Support Lead at Nortek Global HVAC, where Adam developed Salesforce solutions and led e-commerce projects. Adam's career began at DPD Group UK, where management of a sales team and CRM reporting highlighted Adam's strong sales acumen.