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Alicia Norton has a wealth of experience in the marketing and product management fields. Alicia began their career in 2016 as a Marketing Intern at YOU Magazine Official. Alicia then moved on to become a Strategic Planner at Proximity London in 2017, followed by a Strategist role at WCRS in the same year. In 2017, they founded Wholesomely Social, where they served as the Founder until 2020. In 2020, they took on the role of Brand and Marketing Lead at SMASHco, where they were responsible for launching their website. In 2019, they were a Marketing Specialist at Vault Platform, delivering advanced misconduct reporting and streamlined case management. In 2021, they became an Entrepreneur In Residence at ZINC, and currently serves as a Product Manager at Provenance. Additionally, they have been providing strategic support for impact-led startups as a Freelance Startup Advisor since 2021.

Alicia Norton's education history includes attending Lycee Francais Charles De Gaulles and The University of Nottingham, where they obtained a degree in International Media and Communications, with a focus on Culture, Film and Media. Additionally, they have obtained a variety of certifications, including the Founders Programme from Forward Partners in October 2020, a Fellowship from Founders of the Future in 2020, the NEF+ Programme - Centre for Entrepreneurs in September 2019, The Fundamentals of Digital Marketing from Google in March 2019, The Science of Well-Being from Coursera in March 2019, and Contributor from HuffPost.