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Federico Mercado is a seasoned Business Development professional currently contributing to growth initiatives at Prove since November 2022. With a robust background in account management, sales, and business analysis, Federico has consistently driven results throughout a diverse career. Prior experience includes serving as an Account Executive at Better.com, where significant accomplishments included recognition as a Scotsman Guide 2021 Originator, and earlier roles at LendingClub and Strictly Topical/Sweet ReLeaf, showcasing strengths in customer service, sales achievement, and client relationship management. Federico began professional endeavors as a Financial Representative at Northwestern Mutual and holds a Bachelor's degree in Finance and Financial Management Services from the University of San Francisco.