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Jeff Greenfield is a seasoned executive with extensive experience in marketing attribution and technology. Currently serving as the Chief Executive Officer of Provalytics since May 2022, Jeff leads the development of AI-driven solutions for marketing attribution. In addition, Jeff is an Advisory Board Member for InnerCircle, which focuses on modernizing B2B sales through automation. With a strong background as COO and Co-Founder of C3 Metrics, and as SVP Buy Side at WideOrbit, Jeff has a rich history of innovating in marketing technology. Jeff's entrepreneurial spirit is further demonstrated through founding roles in various companies, including 1st Approach and Position Solutions. Jeff's academic credentials include a Doctor of Chiropractic and a Bachelor of Science in Human Biology from Southern California University of Health Sciences.