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Nidia Edith Rodarte Aviña is an experienced professional in market intelligence and competitive analysis, currently serving as the Market Intelligence Manager at Proteak since October 2022. Prior to this role, Nidia held various positions at KPMG México from June 2012 to October 2022, including Competitive Intelligence Coordinator and Senior Analyst, where responsibilities involved providing strategic information and conducting surveys on key business trends. Nidia's earlier experience includes roles as a Market Analyst at Select Estrategia, and contributions to research projects at the Comisión Nacional Bancaria y de Valores and Instituto de Investigaciones Dr. José María Luis Mora. Nidia holds a Master's degree in Executive Management and a Bachelor's degree in Business Administration with a focus on Marketing, both obtained from Universidad Nacional Autónoma de México. Additionally, Nidia is affiliated with SCIP, further enhancing professional qualifications in competitive intelligence.