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Lidia Moreira Barra

Brand Manager at Prosud S.A.

Lidia Moreira Barra is a Brand Manager at Prosud S.A. since January 2018, overseeing the Natura oil brand. Lidia has also held various roles as a Product Manager, managing proprietary brands and contributing to the development of new brands such as Don Giuseppe and Thurson from 2018 to 2022. Prior experience includes a professional internship at PepsiCo focusing on marketing strategies for the Quaker and Toddy brands, and positions in financial analysis and research at Banco de Chile and Universidad Alberto Hurtado, respectively. Lidia earned a degree in Commercial Engineering with a focus on business administration from Universidad Alberto Hurtado between 2011 and 2016.

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