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For more than 30 years, Lane Anderson has been engaged in developing successful marketing to reach target consumers and build businesses. He managed marketing for national brands at Kraft Foods in Glenview, IL and also developed new consumer products there, including DiGiorno Fresh Pastas and Sauces. Later as a principal with a strategy and new product development partnership in Denver, he and his partners developed new products for Monsanto, Dreyer’s Grand Ice Cream, and acquisition by Bain Capital in Boston.

Lane founded ProspectaMarketing in 2003. Specializing in sourcing new patients profitably for dental practices across the U.S. and Canada, ProspectaMarketing has developed a unique and thorough approach to dental internet marketing that provides online visibility, financial accountability, and ongoing refinement and improvement. They have helped practices generate millions and millions of dollars of new patient revenue from internet search marketing.