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After graduating Cum Laude from Hollins University, Barb Kottenstette helped manage operations and fulfilled financial accounting roles in a variety of industries, including HUD mortgage loans, oil, and gas equity research, culinary design and children’s toy manufacturing and distribution.

In 2006, Barb joined ProspectaMarketing and now leads the Paid Search Marketing team and support staff. She also administers Human Resource functions for ProspectaMarketing. As a dedicated and motivated SEM professional, she helps to keep our clients’ paid advertising accounts focused and productive.

She has developed systems to organize and track the reporting and ad budgeting and plays a key role in managing our partner/client analyses to improve their marketing performance.