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Judy Lain brings over 20 years of work experience in the communication industry to Prosek, with a strong focus on team management, crisis communication, and online reputation management.

Prior to joining Prosek, Lain ran her successful consultancy, working with leading clients and communication agencies in Africa, the Middle East, and Europe. Before running her consultancy, Lain was the Chief Marketing Officer for Wesgro, the Western Cape’s regional economic promotion agency. She spent a large part of her time unpacking real-world challenges impacting the destination from a reputation perspective and developing simple, measurable digital strategies and solutions to correct the online narrative.

Judy is currently completing her Master’s in Digital Communication and holds a post-graduate degree in Marketing and Advertising.