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Setu Shah has a diverse work experience spanning over two decades. Setu started their career in 1999 as an Executive at Indbazaar.com. Setu then moved on to work as a Sr. Account Executive at Publicis from 2000 to 2003, followed by a role as Sr. Manager - Branding at Wanbury Limited in 2003.

In 2004, they joined Publicis again, this time as an Account Director, and stayed with the company until 2006. Setu then joined the Multi Commodity Exchange of India Ltd. as the VP of Communications from 2006 to 2008.

From 2008 to 2014, Setu worked at MCX-SX, where they were the Senior VP of Communications and CSR. In this role, they were responsible for planning and implementing communication strategies, including advertising, public relations, social media, events, alliances with trade associations, and media buying and planning.

Finally, in 2014, Setu became the Founder and CEO of Prose Integrated Private Limited, where they currently hold the position.

Setu Shah has a diverse education history starting from 1982 to 2000. In 1982, Shah completed SSC from Ashok Academy, Maharashtra Board. Then, from 1992 to 1997, they attended Narsee Monjee College of Commerce and Economics, where they earned a B'Com degree with a specialization in Commerce. In 1998, Shah pursued a two-year full-time MBA program in Marketing at K J Somaiya Institute of Management, which they completed in 2000. Additionally, in 1998-1999, Shah also attended NIIT, although the specific degree and field of study are unknown.