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Nayan Nihar has been in the content marketing and strategy industry since 2016. Nayan began their career as a Content Developer at Vanity360, followed by a Team Lead: Content Marketing & Strategy role at FlowerAura. In 2018, they joined The Luxury Closet, Inc. as an Assistant Manager- Content Marketing. Currently, they are an Assistant Editor- Content at ProProfs.

Nayan Nihar obtained a Bachelor of Arts in English Language and Literature, General from St. Xavier's College, Ranchi in 2014. In 2018, they obtained a certification in SEO Website Backlinks with Google Advance Search from Udemy. In 2020, they obtained a certification in Content Marketing from HubSpot.