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Craig Madden is an accomplished eCommerce and marketing executive with extensive experience in driving digital strategies and business growth. Currently serving as SVP of eCommerce & Marketing at Propper International since 2019, Craig has previously held key leadership roles including Vice President of eCommerce at Indiana Botanic Gardens and Director of eCommerce & Digital at Brady Corporation. Throughout a notable career, Craig has directed B2C and B2B digital operations, led successful transformations for various apparel brands, and managed eCommerce initiatives from strategy development to execution. With a proven track record in developing technology and marketing roadmaps, Craig is recognized for enhancing customer acquisition and retention through innovative digital marketing and operational strategies.