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Jim Kirby is a seasoned professional in media strategy and commercial planning, currently serving as the Director of Strategy at Propellernet since March 2011. With a diverse career, Jim has held various roles including Commercial Planning Director and Head of Paid Media at Propellernet, and Media Strategy Director at CoverageBook.com from October 2018 to December 2019. Prior experience includes positions as Search Account Director at Arena Media UK and Senior Search Manager at BLM Quantum. Jim holds a Master’s degree in Management Information Systems from Cranfield University and a Bachelor's degree in History from the University of Leeds.