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Guilherme Franco is a seasoned media professional with extensive experience in managing media teams across various agencies. Currently serving as Diretor de Mídia at Propeg since September 2021, Guilherme oversees both online and offline media strategies for clients including Caixa, Embratur, Ministério do Turismo, and GDF. Prior experience includes a role as Gerente de Mídia at WMcCann, where Guilherme managed hybrid media strategies for Banco do Brasil, and at Link Comunicação & Propaganda, overseeing clients such as various government ministries. Guilherme's career began at Arcos Comunicação and BEES PUBLICIDADE in assistant roles. Guilherme holds a degree in Comunicação Social with a focus on Publicidade from Universidade Católica de Brasília, completed in 2011.