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Sohaib Umar is a professional in the marketing and branding field with experience working for reputable companies such as Proof, Nourish Food Marketing, Zong CMPak Ltd, BBDO Worldwide, Samsung Australia, Jazz (previously Mobilink), Standard Chartered Bank Pakistan Limited, and Leo Burnett. With a background in Digital Marketing and a Master's in Advertising & Public Relations, Sohaib has worked on diverse projects developing brand and communication strategies, launching products, overseeing marketing campaigns, and contributing to the growth of various brands.