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Joe Cousineau has a diverse work experience spanning several industries and roles. Joe began their career in 1990 as a Creative Services Manager at Jennico Inc., where they established and managed the Creative Department and collaborated with prominent companies in the Supermarket and Discount Retailing industry. In 1995, they ventured out on their own, owning a company called Absolutely Advertising until 1997. Joe then worked as the Director of National Accounts at Promotional Designs, Inc. from 1997 to 2001, before transitioning to the role of Director of Corporate Partnerships at Marketing Incentive Resources until 2010. In 2010, they joined Promotional Designs, Inc. again as the Vice President of Sales and Business Development. In addition to their corporate experience, Joe also had coaching roles, including coaching varsity football teams at Stillwater High School starting from 2011 and Hill Murray High School from 2020. Overall, Joe Cousineau has a strong background in sales, business development, marketing, and sports coaching.

Joe Cousineau studied Marketing at the University of Wisconsin-Eau Claire from 1987 to 1990, earning a BS degree. Prior to that, they briefly attended the University of Wisconsin-Madison in 1986, but did not obtain a degree or specify a field of study.