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Natasha Kanga has worked in various roles since 2008. Natasha started as a Market Research Intern at ApartmentRatings.com in 2008. In 2009, they worked as an Account Service Intern at EnviroMedia. Natasha then worked as a Marketing Intern at Goodwill Industries of Central Texas in 2010, and as a Connections Jr. Associate and Connections Associate at Starcom MediaVest Group in the same year. In 2013, they took on the roles of Supervisor, Communications Planning and Associate, Local Planning at Carat. Natasha then worked as an Associate Director at Kinetic Worldwide from 2016 to 2022. Since 2022, they have been a Director at Project X.

Natasha Kanga holds a B.S. in Advertising from The University of Texas at Austin, which they obtained between 2007 and 2010. In 2021, they obtained two certifications from The Trade Desk: Edge Academy Certified: Data-Driven Planning and Edge Academy Certified: Marketing Foundations.