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Kike Carcelén Génova has over a decade of work experience. In 2006, they worked as a Community Manager & Team Manager Assistant and Professional Snowboarder for Burton Snowboards. From 2013 to 2014, they worked as a Sales Athlete Running/Sportwear for Nike. In 2014, they worked as an Oakley Field Marketing Specialist and an Oakley Trade Marketing Specialist for Luxottica. From 2015 to 2019, they worked as a Marketing Manager Iberia for Vita Coco. From 2019 to 2021, they worked as a Head of Marketing for Tropicfeel. Currently, they are the Head of Content for Project Lobster.

Kike Carcelén Génova attended Stucom Centro de Estudios from 2012 to 2014, where they obtained a Grado Superior de Marketing y Gestión Comercial.