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Tyler Merrick began their career in 1992 as a camper and counselor at Kanakuk Kamps. In 2001, they became President of Merrick Pet Care, a manufacturer and marketer of natural pet treats and pet foods, and was part of the team that repositioned the treat brand and created a new line of natural pet food, increasing sales from $3 million to $45 million by 2006. In 2007, Tyler joined 29 Agency as Principal, a boutique creative firm based in Orange County, CA that specializes in brand, packaging, product development, web and video interactive media formats. In 2008, they founded Project 7 Inc. and JOYRIDE, a mission to make people re-think what low-sugar/no sugar candy can be.

Tyler Merrick attended Texas A&M University from 1996 to 2001, where they earned a degree in agriculture leadership and a Bachelor of Science in AGLS.