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Komal Helyer is an experienced marketing leader currently serving as Managing Director of Profusion CRM since February 2024, focusing on customer-centric strategies. Helyer holds multiple fractional CMO roles, including positions at Gen-RG and Deployteq, and contributes as a B2B Marketing Tutor at the Institute of Data & Marketing. As a Brand Ambassador for the Women in Tech forum and Chair of the Email Council at DMA UK, Helyer actively influences the marketing landscape. Previously, as VP of Marketing at Pure360, Helyer played a key role in various growth initiatives, product launches, and aligning marketing strategies with customer behaviors. Helyer also participated as a judge for the DMA Awards in 2019. Helyer earned a Bachelor of Laws (LLB) degree from the University of Plymouth.