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Nik Patel is an experienced leader in the field of business analysis and eCommerce, currently serving as Director at Profound since May 2021. Prior to this role, Nik held various positions at Javelin Group from December 2010 to May 2021, including Associate Director, Head of Business Analysis, and Senior Business Analyst. Nik's career began at Electrocomponents PLC, where responsibilities included eCommerce Offer Development Manager and Marketing Manager - eCommerce, focusing on web marketing activities. Earlier experience includes working as Channel Development Manager at Electrospeed from September 1998 to March 2002.