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James Bowes is a seasoned social media professional currently serving as a Senior Social Media Executive at the Professional Squash Association since July 2019. In this role, James specializes in analyzing social media performance metrics to inform strategic planning and collaborates with major entities like Meta and Google to improve platform performance. Previously, James held positions as Social Media Editor and Broadcast Media Assistant, where responsibilities included preparing sports broadcasts for various social media channels and editing squash match highlights for platforms such as YouTube and SQUASHTV. James began a career in retail as a Sales Assistant at Carphone Warehouse, where technical support and customer service were pivotal. Education was completed at Ilkley Grammar School from 2012 to 2019.