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Adam Perfect is the Head of Commercial at the Professional Darts Corporation, where responsibilities include managing commercial and marketing teams, fostering partnerships to ensure maximum ROI for sponsors, and developing strategic commercial arrangements within the Matchroom business. Adam has a proven track record of enhancing fan engagement through innovative CRM systems and expanding the World Series of Darts event program on a global scale. Previously, Adam served as a Senior Account Manager at Professional Sports Group, overseeing major accounts and sponsorship strategies for notable clients, and has held various positions within the sports and communications sectors. Adam holds a First Class BSc (Hons) in Sport Management from Loughborough University.