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Sheena Cunniffe is an accomplished professional with extensive experience in the beauty industry. Since March 2010, Sheena has held the position of Commercial Director at Professional Beauty Systems, having previously served as Commercial Manager. Additionally, from June 2015, Sheena has been the Commercial Director at Jerome Russell Ltd. As a Board Trustee for Glut1 Deficiency UK since February 2021, Sheena contributes to important charitable initiatives. Earlier career roles included Managing Director and Sales and Marketing Manager at Beauty Express from October 1999 to December 2009. Sheena's educational background includes studies at the University of Glasgow and the University of Strathclyde.