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Toyin L. is a visionary entrepreneur and experienced leader in the fertility and reproductive health sector, currently serving as the Founder of ProFertility since 2021, with a successful launch to the UK market in November 2023 following extensive research and product development. Prior experience includes a role as Senior Manager at M&G plc, where Toyin led digital transformation and customer strategy initiatives, and a position at the London Women's Clinic as Senior Customer Strategy & Innovation Manager, spearheading a personalized patient pathway for egg donation. As a founding member of both the London Egg Bank and London Sperm Bank, Toyin played a pivotal role in transforming the UK fertility landscape through innovative services and technology, including the launch of the UK's first sperm donor app. Educational qualifications include an MBA in Financial and Change Management from Bradford University, a CAM Diploma in Digital Media and Branding from CIM, and a Bachelor's degree in Biomedical Science from Nottingham Trent University.