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Maria Florencia Lopez is an experienced Game UX Designer at Product Madness, leading qualitative studies to enhance player understanding and persona definitions. With a strong background in user experience, Maria has held various roles such as Sr. User Experience Architect at Overactive and Sr. UX Designer at XPO Logistics, delivering wireframes, user journeys, and high-fidelity prototypes for SaaS products. Maria has also contributed to academia as a UX/UI Professor at Coderhouse and served as a mentor at ACAMICA. Educated in Graphic Design at the University of Buenos Aires and with specialized training in Human-Computer Interaction, Maria possesses extensive skills in usability assessment, UX improvements, and client engagement.